Product Manager with 10+ years of experience in eCommerce

Domino’s Pizza UK & Ireland

Full-time 6 years +

Domino's is one of the UK's most loved QSR brands, has system sales of ~ £1.5bn p/a and is a truly digital business with ~90% of orders placed online.

Senior Product Manager

Oct 22 - Present (2 years 5 months +)
Milton Keynes, England, United Kingdom

As a Senior Product Manager at Domino's, my role is to discover, prioritise and tackle some of the biggest problems that need solving in a way that works for the whole business.

I'm currently focused on the following:

• Looking at opportunities to leverage accessible AI tools to drive productivity and enhance everyday work in the Product team. Also a member of the Domino's AI Council, which is guiding the strategy and use of AI powered technology.

• Leading discovery around how we can significantly drive order frequency and retention. Working towards creating a simple yet delightful loyalty experience for pizza lovers across the nation.

• Ensuring that customers feel like (and are) getting real value for money. The solution space I'm working in is around improving the discounting experience.

• Ensuring that we deliver value early and often in our re-platforming programme, where we're migrating from our self-built monolith to a highly extensible, API-first platform.

• Supporting leadership in defining our wider product strategy and roadmap.

This role includes:

• Leading initiatives through the product lifecycle, from discovery through to delivery and further iterations with a cross-functional team.

• Working with leadership, up-to c-suite to define and align around areas of our roadmap.

• Shaping up and pitching business cases to secure investment (typically £multi-million) for significant initiatives, often in collaboration with the Head of Product and Chief Technology Officer.

Head of Product

July 2020 - October 2022 (2 years 4 months)
Milton Keynes, England, United Kingdom

During my time in this role, I had the privilege of leading the Product Management and UX team at Domino's UK&I.

My highlights with the team included:

• Launched an award-winning mobile app that grew it's share of sales by 6% and is now Domino's primary channel for growth.

• Kicked off our journey to create our joined-up and personalised experience, which included introducing new capabilities that are delivering £multi-million incremental revenue.

• Collaborating with our CTO to shape up a technology strategy to unlock our ability to innovate at pace. This included initiating our re-platform initiative, which moves us away from our monolith to a highly extensible, microservice based architecture.

I voluntarily stepped out of this role as I wanted to go back into an individual contributor role to get stuck into solving problems again for a period of time.

The National Lottery (Camelot)

Full-time 3 years 10 months

The National Lottery is one of the UK’s largest e-commerce sites. At the time of my tenure they had digital sales of c. £1.5bn and over 10 million users.

Product Manager

November 2016 - December 2018 (2 years 2 months)
Watford / London, England, United Kingdom

My highlight was helping Camelot move away from exclusively focusing on large, waterfall projects by setting up and leading a new agile delivery team.

My responsibilities included end-to-end delivery of optimisations and new features, alongside product strategy.

Whilst at Camelot I focused on:

  • Creating digital experiences for our new draw based game propositions.

  • Driving digital base growth by making it easier for players to open an account, pay and get into play.

  • Increasing play conversion and retention metrics, by making the customer experience more engaging and easier to use.

  • Making it easier for returning users to play by reducing the amount of time it takes to sign-in or recover an account.

  • Improving the security of player accounts.

  • Making the website more accessible.

  • Building and optimising internal tools that enabled content teams to carry out robust QA checks.

My playbook included:

  • Product discovery (design thinking / HCD and design sprints)

  • User research (taking a hypothesis driven approach, then testing through guerrilla / online / labs methods)

  • Scrum (including UX directly within the team. I also have a CSPO certification)

  • Taking an iterative approach to delivery (having a bias for action, then learning from insight, user feedback and collaborating with customer support)

Proposition Owner - Digital Gaming

December 2015 - October 2016 (11 months)
Watford / London, England, United Kingdom

In this role I focused on product strategy, discovery and innovation. I worked on creating propositions with a clear vision and business case to improve the digital experience for the millions of our online players.

I created these propositions by bringing together marketing teams, insight (incl. customer research) and UX to ensure we had propositions that were customer first, backed by insight and had buy-in across the business.

I reported into the Head of Digital Strategy and Planning, and also assisted with the wider digital product strategy and the prioritisation of our road map.

Digital CRM Executive

March 2015 - November 2015 (9 months)
Watford / London, England, United Kingdom

I helped execute The National Lottery’s customer relationship strategy through email and push notifications within the CRM team.

My responsibilities included:

• Managing the execution of campaigns using InFor (ESP), which included collaborating with the Insight Team to ensure the best targeting strategy had been implemented.

• Reporting on campaign performance using tools such as Adobe Marketing Cloud Analytics and Return Path (deliverability monitoring).

• Working with the development team to continually improve HTML templates of email, ensuring they delivered a great experience across devices, especially on mobile.

• Inputting into email testing programmes.

Rock Kitchen Harris (full-service agency)

Full-time 2 years 9 months

Rock Kitchen Harris is a full-service agency based in Leicester. During my tenure they offered services for Strategy, Product Development, Advertising, Digital Marketing, Branding, Design and Public Relations.

After successfully completing my placement year as an Account Executive and finishing my degree, I returned back to Rock Kitchen Harris as a Jr. Account Manager.

I worked within the Account Management team on a variety of client projects which included creating strategic marketing plans, executing digital marketing campaigns, working on new business pitches and much more.

Clients I worked with included:

  • Taylor Wimpey (UK’s Largest house builder)

  • University Technical Colleges (new, hands-on vocational colleges)

  • Intelligent Energy (innovation leader in the hydrogen energy market)

  • Leicestershire Wild Life Trust

The types of client projects I worked on included:

  • Marketing strategy

  • Digital campaign planning, management and optimisation

  • Social media strategy and content creation

  • Email marketing / CRM (using SilverPop and Campaign Monitor)

  • Google AdWords, Facebook, Twitter and YouTube advertising

  • Search Engine Optimisation

  • Copywriting for both online and offline communications

  • Managing and working with creative teams on design and branding projects

  • General client services.

Education

De Montfort University

2010 - 2014

BA Marketing Management First Class Honours

Activities and societies:

  • 2013 - 2014 Fencing Society Secretary

  • Brand Ambassador

  • 2010 Student course representative.

Course overview

I completed my final year at De Montfort studying a BA in Marketing Management in June 2014 achieving a first class honours. My degree was combined with a 14 month industrial placement, which gave me a solid foundation in marketing to launch my career.

Final Year Modules:
(BA Marketing Management)

  • Dissertation (researching the privacy/personalisation concerns from a consumer perspective)

  • Strategic Marketing Management

  • Interactive & Direct Campaign Planning

  • E-Marketing

  • Marketing of Services

  • Customer Management

Second Year Modules:
(BA Marketing Management)

  • Advertising & Promotion

  • Buyer Behaviour

  • Interactive & Direct Marketing

  • Brand Management

  • Marketing Research

  • International Marketing

First Year Modules:
(BA Marketing and Media Studies)

  • Business Communications & Creativity

  • Principles of Marketing

  • Marketing Information & Decision Making

  • Introduction to Media & Communication

  • Networked Media: Theory & Practice