Jaz Blakeston-Petch

Founder of Collab Works

I'm a problem solver. I love digging into what's not working — whether that's a customer pain point, a team that's pulling in different directions, or a business opportunity that nobody's had time to properly think through. I've spent my career leading product teams to build public-facing digital experiences at serious scale — think £1B+ revenue and millions of active users. That meant getting clear on what actually matters, aligning people around it, and bringing together designers, engineers, researchers, and commercial teams to go from idea to something real. I now run Collab Works, where I take that same structured, practical approach and apply it more broadly. I help teams get unstuck and think bigger — through facilitated workshops, ideation sessions, prioritisation, team resets, and strategic thinking. I work with small businesses, charities, non-profits, and teams within bigger organisations going through change.