Jaz Blakeston-Petch
Senior Product Manager
Milton Keynes, UK
Impact Summary
Professional Summary
I'm a Product Manager with a knack for turning ambiguity into clarity and uniting cross-functional teams to deliver commercial impact. My approach revolves around:
- Research driven product strategy: I leverage customer insights and behavioural data to uncover actionable insights, pinpointing the most crucial problems / opportunities to tackle.
- Discovery leadership: I guide teams through the process of problem-solving, fostering idea generation and validation.
- Setting teams up for success: I intentionally create the right environment to do the work; from ensuring we're involving the right people, through to facilitating collaboration, and implementing just enough process to make innovative work happen.
- Agile delivery: I balance big-picture thinking with practical execution, partnering with engineering teams to deliver value early and often.
Experience
Domino's Pizza UK&I
Milton Keynes
Senior Product Manager
Oct 2022 - Present
- Led discovery for our loyalty program where our pilot is now delivery 10%+ order count uplift
- Driving significant changes to how we do product and delivery at Domino's
- Serve on AI council, championing practical AI adoption
As a Senior Product Manager at Domino's (£1.2bn+ digital revenue), I lead discovery and delivery of strategic initiatives that drive customer satisfaction, retention and order frequency. I bring together customer needs, business strategy and technical capability to go from ambiguity to making product strategy happen.
Strategic initiatives
- Serve on Domino's AI Council alongside CTO and Head of Data, where I've championed practical AI adoption not only in product, but across the business. Helped establish a strategy and evaluation framework to identify the most impactful initiatives to enable teams to do more, better, faster.
- Led the product team in designing the pilot for our loyalty scheme, which is now driving a ~10% order frequency uplift from a growing base of 1M+ customers. Now focused on scaling the loyalty scheme to the full customer base.
- Led the product team through discovery and delivery of making changes to our discounting experience to give customers more choice, in a way that enables franchisees to boost their margins by implementing premium pricing. This led to a significant uplift in average order value, franchisee profit and an improvement to the conversion rate.
- Took a leading role in our eCommerce re-platform by challenging the original 'big bang' migration plan and helping to get things going when the project stalled. This included in working with the entire technology team (including CTO) and business stakeholders to ensure we were super clear on what the goals were, what success would look like and changing our approach to delivery.
Leadership & collaboration
- Shaped £multi-million business cases in partnership with Head of Product, CTO and Digital Director
- Lead cross-functional teams consisting of Engineering, Design, Data, QA, and stakeholders
- Mentored Product Owner through the delivery of complex initiatives who w
Head of Product
Jul 2020 - Oct 2022
- Launched an award-winning mobile app that grew it's share of sales by 6% and is now Domino's primary channel for growth.
- Kicked off our journey to create our joined-up and personalised experience, which included introducing new capabilities that are delivering £multi-million incremental revenue.
- Collaborated with our CTO to shape up a technology strategy to unlock our ability to innovate at pace. This included initiating our re-platform initiative, which moves us away from our monolith to a highly extensible, microservice based architecture.
In this role I led the Product Management and UX team at Domino's UK&I.
I voluntarily stepped out of this role as I wanted to go back into an individual contributor role to get stuck into solving problems again for a period of time.
Context - Domino's is one of the UK's most loved QSR brands, has system sales of ~ £1.5bn p/a and is a truly digital business with ~90% of orders placed online.
Product Manager
Dec 2018 - Jul 2020
- Making it safe and easy for our customers to collect from our stores during the pandemic with the launch of our new In Car Collection proposition.
- Supporting franchisees with new tools and capabilities to handle unprecedented demand during the first lockdown.
- Improving conversion by iteratively rolling out a cleaner and simpler user experience.
- Introducing customer focused product practices and methodologies to Domino's.
Responsible for making it ridiculously easy for our customers to order a pizza.
I was also responsible for leading a small team of Product Owners and Business Analysts.
The National Lottery (Camelot)
Watford, UK
Product Manager
Nov 2016 - Dec 2018
- Created digital experiences for our new draw based game propositions.
- Drove digital base growth by making it easier for players to open an account, pay and get into play.
- Increased play conversion and retention metrics, by making the customer experience more engaging and easier to use.
- Made it easier for returning users to play by reducing the amount of time it takes to sign-in or recover an account.
- Improved the security of player accounts.
- Made the website more accessible.
- Built and optimised internal tools that enabled content teams to carry out robust QA checks.
The National Lottery is one of the UK's largest e-commerce sites, with digital sales of c. £1.5bn and over 10 million users. My highlight was helping Camelot move away from exclusively focusing on large, waterfall projects by setting up and leading a new agile delivery team.
My responsibilities included end-to-end delivery of optimisations and new features, alongside product strategy.
My playbook included:
- Product discovery (design thinking / HCD and design sprints)
- User research (taking a hypothesis driven approach, then testing through guerrilla / online / labs methods)
- Scrum (including UX directly within the team. I also have a CSPO certification)
- Taking an iterative approach to delivery (having a bias for action, then learning from insight, user feedback and collaborating with customer support)
Workshops & Facilitation
Experienced in designing and facilitating collaborative workshops that drive alignment, unlock creativity, and accelerate decision-making across cross-functional teams and stakeholders at all levels.
Workshop Types
- Design Sprints
- Product Discovery Workshops
- Roadmapping Sessions
- Product Strategy Workshops
- Ideation & Innovation Sessions
- Team Ways of Working
Methodologies & Frameworks
Experience
Group Sizes: 5-30 participants
Seniority Levels: Individual Contributors to C-Suite
Education
BA in Marketing Management
De Montfort University
2014
Grade: First Class Honours
Charted Institute of Marketing Professional Certificate
University Centre Milton Keynes
2010